• Individual
  • Firm
at
in
in
When communicating online or investing with any professional, make sure you know who you’re dealing with. Imposters might link to sites like BrokerCheck from phishing or similar scam websites, or through social media , trying to steal your personal information or your money. Please contact FINRA with any concerns.
Simon Lawrence Heaster
Simon L Heaster
CRD#: 7593723
IA
Investment Adviser
B
Broker
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATEDCRD#: 7691 1616 CONCIERGE BLVD
DAYTONA BEACH, FL 32117
Registration History
2022AprJulOct2023AprJulOct2024AprJulOct2025AprJulOct20262 FIRMS2022 - Present (2 years)
License(s)

State Registrations

B
Alabama 11/12/2022

B
New Hampshire 1/9/2025

B
California 1/9/2025

B
New Jersey 11/12/2022

B
Colorado 10/4/2023

B
New York 11/12/2022

B
Connecticut 11/12/2022

B
North Carolina 1/9/2025

B
Delaware 1/9/2025

B
Pennsylvania 11/12/2022

B
Florida 11/7/2022

B
South Carolina 1/9/2025

IA
Florida 11/8/2022

B
South Dakota 1/9/2025

B
Georgia 11/12/2022

B
Tennessee 1/9/2025

B
Illinois 1/9/2025

B
Texas 11/12/2022

B
Kansas 1/9/2025

IA
Texas 12/14/2022

B
Maryland 1/9/2025

B
Vermont 1/9/2025

B
Massachusetts 11/12/2022

B
Wisconsin 1/9/2025

SRO Registrations

B
Cboe BYX Exchange, Inc.

B
Cboe BZX Exchange, Inc.

B
Cboe Exchange, Inc.

B
FINRA

B
Nasdaq Stock Market

B
New York Stock Exchange

View Exams Passed by the individual in the detailed report

Learn about permitted activities of registered representatives

Learn about permitted activities of registered principals

Not all jurisdictions require IAR registration or may have an exemption from registration.
Current Registration(s)
IA
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED (CRD#:7691)
1616 CONCIERGE BLVD, DAYTONA BEACH, FL 32117
Registered with this firm since 11/8/2022

B
MERRILL LYNCH, PIERCE, FENNER & SMITH INCORPORATED (CRD#:7691)
1616 CONCIERGE BLVD, DAYTONA BEACH, FL 32117
Registered with this firm since 10/4/2022

For additional information about investment advisers or broker-dealers, please visit
B
Broker
IA
Investment Adviser
Disclosures
Disclosures can be customer complaints or arbitrations, regulatory actions, employment terminations, bankruptcy filings and certain civil or criminal proceedings that they were a part of.