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Detailed Report
DANIELLE RIANA SMITH
DANIELLE RIANA HERRERA
CRD#: 5563789
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Investment Adviser
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Previous Broker
STERLING FINANCIAL GROUP, INC.CRD#: 300327 201 S. LAKE AVENUE
SUITE 500
PASADENA, CA 91101
Registration History
20162017201820192020202120222023202420252026IASTERLING FINANCIAL GROUP, INC. (CRD# 300327)2019 - Present (6 years)BLPL FINANCIAL LLC (CRD# 6413)2016 - 2022 (6 years)
License(s)

State Registrations

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California 4/10/2019
Current Registration(s)
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STERLING FINANCIAL GROUP, INC. (CRD#:300327)
201 S. LAKE AVENUE SUITE 500, PASADENA, CA 91101
Registered with this firm since 4/10/2019
Previous Registration(s)
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 03/15/2016 - 12/01/2022 LPL FINANCIAL LLC (CRD#:6413) PASADENA, CA
For additional information about investment advisers or broker-dealers, please visit
www.investor.gov
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Broker
A brokerage firm, also called a broker-dealer, is in the business of buying and selling securities – stocks, bonds, mutual funds, and certain other investment products – on behalf of its customer (as broker), for its own bank (dealer), or both. Individuals who work for broker-dealers - the sales personnel are commonly referred to as brokers.
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Investment Adviser
An investment adviser is paid for providing advice about securities to clients. In addition, some investment advisers manage investment portfolios and offer financial planning services.
Disclosures
Disclosures can be customer complaints or arbitrations, regulatory actions, employment terminations, bankruptcy filings and certain civil or criminal proceedings that they were a part of.