Initiated By
FINRA
Allegations
NASD RULE 2110, 2310: KAY WORKED AS A REGISTERED REPRESENTATIVE SERVICING CUSTOMERS OF HIS MEMBER FIRM'S AFFILIATED BANK. BETWEEN LATE 2006 AND EARLY 2008, AT LEAST NINE INDIVIDUAL CUSTOMERS OR COUPLES, ALL OF WHOM WERE REFERRED TO KAY BY THE FIRM'S BANK EMPLOYEES, SOUGHT SAFE AND SECURE INVESTMENTS WHICH WOULD NOT FLUCTUATE IN VALUE AND, IN SOME INSTANCES, WOULD PAY FIXED RATES OF RETURNS. KAY LED THESE CUSTOMERS INTO BELIEVING, THROUGH HIS RECOMMENDATIONS THAT THEY WERE PURCHASING INVESTMENTS THAT MET THOSE CRITERIA. KAY MISREPRESENTED THE NATURE OF THE INVESTMENTS TO THESE CUSTOMERS, LEADING THEM, THROUGH AFFIRMATIVE STATEMENTS OR OMISSIONS, TO BELIEVE THAT THEY WERE INVESTING IN SAFE PRODUCTS, SUCH AS GOVERNMENT BONDS OR BANK INSTRUMENTS, THE PRINCIPAL VALUE OF WHICH WOULD NOT FLUCTUATE, WHEN IN FACT THEY WERE INVESTING IN MATERIALLY DIFFERENT INVESTMENTS WITH SIGNIFICANTLY HIGHER RISK. KAY FAILED TO TELL EACH OF THE CUSTOMERS THAT THEY WERE INVESTING IN MUTUAL FUNDS. KAY FAILED TO EXPLAIN THE RISKS OF THE INVESTMENTS TO HIS CUSTOMERS, LEADING THEM TO ACCEPT HIS RECOMMENDATION WITHOUT BEING ABLE TO ASSESS THE APPROPRIATENESS OF THE PROPOSED INVESTMENT AND FAILED TO ENSURE THAT HIS CUSTOMERS UNDERSTOOD THE RISKS OF THESE INVESTMENTS.
Resolution
Acceptance, Waiver & Consent(AWC)
Sanctions
Civil and Administrative Penalty(ies)/Fine(s)
Amount
$50,000.00
Sanctions
Suspension
Registration Capacities Affected
ALL CAPACITIES
Duration
ONE YEAR
Start Date
1/3/2011
End Date
1/2/2012
Regulator Statement
WITHOUT ADMITTING OR DENYING THE FINDINGS, KAY CONSENTED TO THE DESCRIBED SANCTIONS AND TO THE ENTRY OF FINDINGS; THEREFORE, HE IS FINED $50,000 AND SUSPENDED FROM ASSOCIATION WITH ANY FINRA MEMBER IN ANY CAPACITY FOR ONE YEAR. THE FINE IS DUE AND PAYABLE EITHER IMMEDIATELY UPON RE-ASSOCIATION WITH A MEMBER FIRM FOLLOWING HIS SUSPENSION OR PRIOR TO ANY REQUEST FOR RELIEF FROM ANY STATUTORY DISQUALIFICATION RESULTING FROM THIS OR ANY OTHER EVENT OR PROCEEDING, WHICHEVER IS EARLIER. THE SUSPENSION IS IN EFFECT FROM JANUARY 3, 2011, THROUGH JANUARY 2, 2012.